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Non Profit News

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Nonprofits shouldn’t imitate corporate branding

Nonprofits shouldn’t imitate corporate branding The Money-Raising Nonprofit Brand First, author Jeff Brooks in The Money-Raising Nonprofit Brand says, “Simply applying the principles of commercial branding to nonprofit fundraising is exactly the wrong thing to do....

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Delivering on the Promise of Non Profits

As U.S. nonprofits take on an increasing share of society’s work, they face mounting pressure from stakeholders—donors, boards, employees—to show results. To make the greatest possible impact, they need to explicitly state the outcomes they’re aiming for and how they plan to accomplish those goals. read more